After spending 3 years working for tech startups located in Tel Aviv and San Francisco, Rachel Wolfson decided to start her own content marketing consulting business while living in San Francisco. Her company, Rachel S Wolfson, is where she creates content for tech startups such as blog posts, articles, web copy, and shares some of the best content marketing tips and practices.
Rachel started off with a B.A. in English and Political Science from The University of Texas at Austin, then received her M.A. in security and Diplomacy from Tel Aviv University. She loves spending time outside (in hot weather only) by the beach, pool or on long hikes. Rachel is also obsessed with working out and eating healthy, and has even thought about getting certified in personal training. However, she’s now a Consultant, Tech Blogger, a Huffington Post Contributor, and contributes to O’Reilly Media, Dataconomy Media, Elite Daily and Business2Community and with all this comes some great content marketing tips.
To improve your own working habits and practices, check out Rachel’s interview on how she works and you’ll receive some great pointers and content marketing tips from an experienced content marketing consultant.
What does your daily routine consist of?
I’m a creature of habit, so I actually enjoy having a daily routine. I wake up around 7am and check/send emails for about an hour. As my best writing usually happens in the morning, I then work on writing projects. Around noon, I take an hour gym break then continue working for most of the day. My evenings consist of networking events, going on dates or meeting up with friends. And about an hour before going to bed, I either read or watch Netflix.
What’s your favorite blog?
I love reading blog posts featured on Medium. There are so many articles on entrepreneurship, content marketing and startup culture. I’ve read informative articles on Medium that have helped me grow as a content marketer and entrepreneur.
What’s one of your favorite books? If you’re reading a book now, what is it?
Startup Nation by Dan Senor and Saul Singer has been one of my favorite reads. This book demonstrates Israel’s large startup presence, highlighting the fact that Israel really is an unstoppable, innovative startup nation.
I’m currently reading a book by my good friend, Susan RoAne, titled How To Work A Room. This book provides tips on how to make lasting connections and network at different social events – a perfect read for every entrepreneur looking for help improving their networking skills!
What’s your favorite advice you’ve received? And what’s one advice you can give others?
A good friend of mine once told me a well-known quote by Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results”. There was a time when I found myself stuck in a rut and I realized that I was doing the same thing over and over again and not advancing. I always found myself in the same position. I decided to change my strategy, and finally started seeing different results.
The advice I would offer to others would be to “Always Keep Moving”. I saw this phrase written on a piece of artwork in Jaffa. I loved the quote so much that I took a photo of the picture and have included it in various blog posts. “Always Keep Moving” means a lot to me, because I believe that we can only accomplish our goals by continuing to move forward.
What are your top 3 work tools/apps that you can’t live without?
These are three tools that I use daily.
- My Google calendar
I schedule all of my phone calls, meetings, deadlines and blog posts on my Google calendar. This is a great tool for managing a content marketing calendar as well.
- Intuit QuickBooks
I manage my clients’ information using QuickBooks. I’m able to send invoices, sales receipts, keep track of payments and more with this tool.
I send all of my agreement forms via DocuSign. I’ve been using DocuSign quite a bit lately since starting my own business!
Who inspires/motivates you?
My first role model is my older brother, Avi Wolfson. Growing up, I was always amazed at my brother’s success and I strived to be just like him. I learned to never take “no” for an answer and to work hard in order to accomplish my dreams and life goals.
After moving to San Francisco from Tel Aviv, I met some great mentors who inspired me to further my career by starting my own consulting business. Mylea Charvat, CEO of Savonix, taught me a lot about standing my ground as a woman in tech (a male-dominated field) and gave me pointers on how to start my own business. My good friend and well-known photographer, Larry Wong, also encouraged me to work independently. I never would have made the decision to launch my own career if it hadn’t been for Mylea Charvat and Larry Wong.
Getting my content seen and shared across social media networks always tends to be the most challenging. I love creating content, but content is only king when it gets noticed by your target audience.
What are some things you do to save time?
I’ll occasionally schedule tweets and social media posts using tools such as Hootsuite and SproutSocial. While scheduling posts does save time, I still prefer to write my posts manually, just to avoid mistakes.
Do you listen to music when working? If yes, what do you listen to?
I never listen to music while I work. I need complete silence to focus on my writing.
What’s your favorite and least favorite thing about being a content marketer?
My favorite thing about being a content marketer is that I get to promote my articles across my social media networks.
I love it when people read my work and the only way to get your writing noticed is through social media promotion. Unfortunately, there are times when I can get a bit obsessed with social media and I tend to over promote.
Do you have one content marketing tip or rule you try to stick to?
I always make sure to promote and share my content (and other people’s content) on my social media networks. There is no point in writing content if people don’t get the chance to read it. Social media has opened a ton of doors for content marketers, allowing us to share our voice with the world.
One content marketing tip and hack that you that you can share with us that might help out other content marketers.
Creating quality content is more important than having multiple articles/blog posts per week. Understanding your target audience and mastering the art of storytelling goes a long way for content marketers. It also helps to promote content in various LinkedIn/Facebook groups.
What do you do when you are feeling stressed out or overwhelmed from work? How do you handle it?
I go to the gym. Working out helps me focus mentally and it makes me feel better physically. My best writing and ideas usually occur after a good cardio and strength session at Equinox (my favorite gym).
Could you briefly describe what your content marketing strategy is?
I like to focus on topics that are of current interest. For instance, writing about women in tech is very relevant in San Francisco. There is an apparent gender gap and it’s important to raise awareness around this issue in order to create a change. Focusing on trending topics and targeting the right influencers is a large part of my content marketing strategy and has helped get my content noticed by a wider audience.
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