Hollie Bradbury is a Content Marketing Executive who works for The Webtise Group– a full service digital agency specializing in Magento development, app development and online marketing. She mainly looks after Webtises’ digital fast fashion portfolio.
Hollie currently lives in the North West of England in Liverpool though she is a Yorkshire lass born and bred. She graduated from Liverpool John Moores University with a BA (Hons) in Journalism.
In this article you will get to learn a bit more about Hollie’s and her working style.
What are some of your Hobbies and interests?
Working on my lifestyle blog and following fashion and beauty bloggers/ vloggers is something I enjoy doing. I’m Interested in retail trends, eating good food, mostly at pop up or at independent venues, and I enjoy collecting antiques.
Do you blog anywhere?
I’ve been blogging for over 6 years at my blog, Good Golly Miss Hollie, which hosts content focused on budget beauty, high street fashion and lifestyle pieces. It also includes some of my personal experiences at university as well as my journey of starting a career.
What does your daily routine consist of?
The first thing I do when I wake up is check my emails, both work and blog related. I see how the day is going to unfold and what needs my attention.
When I get to the office I swing by the kitchen to make a brew and sit down at my desk around 8:30 am to begin the day. Then, I check Basecamp to see what’s on my plate and start working on my priority tasks for the day. This could be anything from blog content to strategy planning to campaign outreach.
After work, usually I’ll be found in a new restaurant in the city catching up with a friend before heading home to work on my personal blog, whether that’s actually creating or planning the content.
Then, I wind down for the evening catching up on YouTube videos, favorite blogs or reading whatever book I have on the go. I’m currently reading ‘Shop Girl’ the autobiographical memoir by Mary Portas.
What’s your favorite blog, and why?
From a professional point of view, I love catching up on The Moz Blog for a well rounded selection of content on SEO and general online marketing.
My favorite blogs personally is about fashion/ lifestyles combined with a striking editorial.
What’s one of your favorite books?
What’s your favorite advice you’ve ever received? And what’s one advice you can give?
“Always present your boss with a solution not a problem.” Given to me by my mentor when I was interning as an assistant producer for an innovation company in London. It is something that I have tried to consistently apply.
A piece of advice that I can share is that you must never be completely complacent in your career. Once you’re comfortable, you aren’t pushing yourself to be excellent or truly challenging yourself.
What are your top 3 work tools/apps that you can’t live without?
I create a lot of supporting imagery for our blog content and our campaigns. So I use Canva on a daily basis as it is a such a simple tool to create an effective piece of imagery.
Also I can’t live without Basecamp! I use it for departmental visibility over clients and to prioritize my weekly workload.
I absolutely love Wunderlist for creating lists, notes and to do’s. There’s nothing more satisfying than checking off completed tasks and seeing them disappear.
Anyone specific inspired you or motivated you?
As I have a keen interest in retail innovation my role model is the Queen of shops, Mary Portas. I think Mary had an interesting career within the British retail space. She started out as a window dresser for Harrods and then became one of UK’s most respected retail consultants.
When I was interning, I assisted an art director who previously worked at Mary’s agency- Yellow Door (Now The Portas Agency). And she kindly gave me a vintage teacup that apparently belonged to Mary!
Now whenever I have a challenging day coming up I have a brew out of Mary’s cup for motivation.
What is the hardest challenge you’ve faced with content marketing?
I predominantly work with online fashion brands who move so fast. Therefor, I have to consistently think of new approaches to market the latest trends through blog content and wide campaigns. This can sometimes be a challenge as a content method that is innovative one day, is old news tomorrow.
What are some things you do to save time?
I have a priority scale for my workload ranking from 1 (least important) to 5 (most important).
Everyday I jot down the 3 most important tasks that I’ve rated as 4 or 5 that need to be completed and I cut out everything else. If a task isn’t a priority for that day it won’t be executed until it becomes a 4 or 5 on the ‘get it done NOW’ scale.
This helps to keep me completely focused whilst saving time.
Do you listen to music when working? If yes, what do you listen to?
I genuinely don’t think I could do my job if I didn’t fill my ears with music whilst I’m writing blogs. I usually have Radio X on as they play my kind of music, everything from Oasis to David Bowie all day, everyday.
I also love creating monthly playlists on Spotify. I find it interesting revisiting them to see what mood of music influenced me at any given time.
What’s your favorite and least favorite thing about being a content marketing executive?
My favorite thing about about working in content marketing is that I get to write for a living. I am so lucky to have landed my ‘dream’ job, growing brands through words.
My least favorite part is more a gripe with the perception of the job rather than the job itself.
A lot of people who don’t work within this area of marketing often think it’s a simple case of writing a blog post and hitting publish. They don’t always understand the clout that well produced and timely content can have for a brand.
Do you have one rule you try to stick to?
“Never give up on a good future, just because you can’t be bothered right now.”
This is something that my English Literature tutor told me in sixth form and it has stuck with me ever since.
We all have days where we can’t get those menial or challenging tasks done. But if you get them done you’ll thank yourself later when those hours of slog bring you somewhere amazing.
One hack that you can share with us that might help out other content marketers.
Become as knowledgeable as you can in other marketing services such as PPC, Technical SEO and CRM.
By doing so, you can create a content marketing strategy that accommodates with the wider services.
It can help you promote your content and campaign.
What do you do when you are feeling stressed out or overwhelmed from work? How do you handle it?
I like to immerse myself into the addictive world of Pinterest. I love the escapism and inspiration of creating boards and pinning imagery that resonates.
It helps me to de-stress and feel creative and fully motivated if I’m having a stressful day or a creative lull.
Could you briefly describe what your content marketing strategy is?
Our aim as a content marketing service at Webtise is to create and distribute engaging and creative content. This positions our clients as innovative thought leaders within their industry.
We also work with influencers to amplify our content, drive traffic to the sites we promote. We also try to give our clients the greatest brand reach.
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