For small business owners, Pinterest is commonly one of the most valuable social platforms online. With upwards of 100 million active users, Pinterest stands out as a popular, high-traffic, and high-converting site for small business owners and marketers in various industries. What’s more, since 55% of U.S. shoppers call Pinterest their favorite social media platform, it’s a great place to make sales and earn more clients.
The only tough part of using the platform is coming up with Pinterest ideas to drive that engagement.
Fortunately, we’ve got 15 fool-proof formats that will make it easier to come up with Pinterest ideas and use them to your brand’s advantage. Read on.
15 Pinterest Ideas to Help Your Brand Stand Out Online
Whether you’re new to the platform or you’re just looking for some simple ways to improve your presence on Pinterest, these 15 Pinterest ideas are a great place to start:
1. Develop and share how-to posts
How-to posts make up a large percentage of Pinterest’s total posts. Ranging from information on how to cook a whole chicken to video tutorials that demonstrate the construction of pallet chairs, these how-to posts feature a winning formula: they’re engaging, in-demand, and informative. As such, how-to posts, guides, and tutorials have a 42% higher click-through rate than any other type of pin on the platform. How’s that for success?
2. Create various boards relevant to your brand
Pinterest is a highly visual platform, and it looks best when it’s fleshed out with multiple boards, options, and images. As such, it’s smart to create multiple boards for your company’s Pinterest presence. In addition to giving you more chances and places to grab a reader’s attention, these boards also make your profile feel cohesive and professional.
For best results, keep your boards related to your brand or product, but have fun with them. For an excellent example of a company that does this, check out General Electric. The company’s “Hey Girl” board is filled with science-centric “Hey, Girl” memes that are enough to make anyone fall in love.
3. Interact with other accounts by repinning
Pinterest can’t exist as a one-way street, and one of the most critical things you can do on the platform is to interact and engage with other brands. When you come across a company you relate to on Pinterest, re-pin their content onto one of your boards. In addition to shaking up your content and giving your visitors something fresh to interact with, this also helps build relationships with other brands and strengthen your Pinterest web, so to speak.
Plus, since 80% of all the Pins on Pinterest are re-pins, you know there’s a high likelihood of your re-pin promoting another re-pin. For best results, use the search bar on the Pinterest home page to search for other content by keyword.
4. Create custom cover photos for each board
If you don’t set the cover photos for your various boards, Pinterest chooses them for you. In many cases, these auto-populated photos are poorly cropped or irrelevant to the board itself. As such, it’s critical to put in the effort to choose the images yourself. Editorial calendar company CoSchedule does this by creating custom images for each of their boards. Ideal for creating a cohesive Pinterest presence and making your boards visually appealing, custom graphics are a must-have for anyone who wants to grow online with Pinterest.
5. Play with the shapes of images on your boards
When it comes to your Pinterest boards, don’t feel like every image you create or re-pin must fall into a cookie-cutter shape. Again, Pinterest is a highly visual platform and adding square, rectangular, and elongated images to your collection is a great way to keep people interested. For best results, include a mixture of traditional, square images, and tall images (which research has proven are more eye-catching than wide images).
6. Make your images more colorful
Today, images that feature more than one dominant color earn 3.25 times as many repins per image than visuals featuring a single dominant color. This means that, if you’re going to create Pinterest graphics, it’s in your best interests to develop a brand color scheme and stick to it. Remember, however, that while color can be an exciting touch, too much of it can easily get overwhelming.
7. Collaborate with other users and collect Pinterest ideas on group boards
What’s the point of a social platform if you’re not going to get social with it? One of the biggest benefits of Pinterest is that it allows users to create group boards. Once created, these group boards can be used to collect pins, share Pinterest ideas, and create a more dynamic content environment that appeals to readers more closely. For best results, only partner with other pinners or brands who complement your company and can add something without making your marketing message seem muddled or confusing.
8. Use a posting app to schedule your Pins
While Pinterest might seem like it’s all fun and games, there’s some science involved in the platform, as well. To get the most traction possible from your pins, consider using a post planner or a posting app to post them at the most rewarding times.
CoSchedule reports that the best times to Pin on Pinterest are Saturdays between 8-11 p.m. and Fridays at 3 in the afternoon. Beyond that, you can also pin between 1-3 p.m. on weekdays, 8-11 p.m., or 2-4 a.m., all of which should promote a spike in your engagement rates.
9. Use Rich Pins to make interacting with content easier
Easily one of the biggest things to hit the world of Pinterest in the last few years is the Rich Pin. Unlike traditional pins, which only comprise an image and a snippet of text underneath, Rich Pins feature additional information within the pin itself. To date, there are six different types of rich pins:
- Place: Place-focused Rich Pins feature the name, address, map, and phone number of a particular place.
- Product: Product Rich Pins feature availability and “where to buy” information, as well as real-time price.
- Article: Article pins feature a description of the story, a headline, the author’s name, and an option to save the story for future reference.
- Recipe: Recipe pins include cooking time, ingredient lists, and serving information so people can decide what to make and when.
- Movie: Movie Rich Pins contain information like reviews, cast members, and ratings right in the pin.
- App: App pins allow pinners to download an app without navigating away from the Pinterest app. They are compatible with iOS apps only.
Bear in mind that, to access Rich Pins, you’ll need to get started by prepping your website. You’ll also need to test your Rich Pins on Pinterest before they go live. It’s a simple process, though, and Pinterest offers support if you get stuck.
10. Run Pinterest ads to boost engagement
While few marketers think of advertising on Pinterest, the platform can be a valuable place to do it. Pinterest ads have tremendous potential to increase engagement and draw people to your website or products. To develop your Pinterest ad, you’ll need to follow these steps:
- Choose one of your best and highest-performing pins. This pin will be seen by a wide selection of people, so it’s critical to choose wisely.
- Target your pin. When you launch a Pinterest ad, you’ll be able to decide who sees it by setting up targeting, so the right people see it at the right time.
- Set your budget. Next comes the time when you get to choose whether you’ll pay based on visits to your site or engagement.
- Track your results. Once you’ve set up your ad, track it to find out what’s working and what’s not.
11. Put the “Pin it” button on your website and blog
The best way to make use of social media is to connect your social platforms to the places where your other content “lives,” like your website and blog. To do this, you’ll need to add the “Pin it” button to these places.
Simple to install and easy for users to interact with, the “Pin it” button allows you to widen the reach of your content by enabling users to share content from your blog or website to Pinterest. This, in turn, makes your audience larger and helps leverage all your content, not just the material you’re physically posting on Pinterest.
12. Include CTAs in your pins
To create a pin that gets lots of shares, repins, and engagement, include a CTA within the pin itself. One great place to see examples of this is with financial pins. Check out this example to get a feel for what an in-pin CTA looks like.
By telling people what to do right inside the pin, it’s easier to promote engagement and spike curiosity.
13. Create list posts
List posts are incredibly relevant, valuable, and engaging – wherever they appear. To make the most of your Pinterest content, be sure to create a fair number of list posts. The beautiful thing about these posts is, in addition to the fact that they immediately create reader interest, they’re also relevant for companies in virtually all industries.
For best results, focus on list topics that showcase the benefits or drawbacks of something. These create emotional responses in your readers and help create an exciting reading experience.
14. Keep your pins cohesive
While it’s a bit tougher to adhere to a color theme or design trajectory on Pinterest than it is on another platform, like Instagram, where you have more control, it is possible. Except for the content you re-pin, aim to ensure that the content you share and create adheres to a certain design standard or features a particular color scheme. These small considerations, when observed faithfully, create a cohesive and beautiful presence that helps your customers recognize your brand anywhere it appears on the web.
15. Pin frequently
There’s no way to rise to the top with Pinterest if you’re not pinning frequently. Experts in the Pinterest engagement industry typically recommend pinning ten times a day. While this may seem like an overwhelming number, it can go a long way toward improving your overall presence and giving your followers something to look forward to. Plus, the more you pin, the more relevant you’ll be in the fast-changing Pinterest universe!
Bonus: Create Pins Around Trending Topics
Once you’ve absorbed the above 15 tips, remember this final thing: trending topics are critical on Pinterest. Research shows that creating pins related to trending topics can boost click-through-rate by 94%. Keep your eye on Pinterest’s “popular” section and pin similar content to help your Pinterest presence grow.
Pinterest Ideas to Help You Grow
For companies that want to build their online strategy in 2017, Pinterest is a great place to start. Simple to use, highly visual, and made for the mobile era, Pinterest represents the new face of marketing, and it will only become more important in the coming years.
While it can be tough to come up with fresh, new Pinterest ideas that will help your company grow, these 15 are a great place to start. From developing pins that focus on trending topics to creating custom board covers, collaborating with other Pinterest users, making your images more colorful, and publishing informative, how-to posts, there are dozens of fantastic ways to stand out on the Pinterest platform and help your brand get noticed.
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