Do you want to increase your traffic from Pinterest or are you a newbie who just wants to learn more about Pinterest? No matter what you aim for, you are in the right place as this article will help you transform into a Pinterest ninja.
What is Pinterest?
Pinterest is not just a platform where people seek inspiration, it is a great medium that’s contributing to the success of online purchases as well. Well the numbers hold the proof. Around 93% of overall pinners (Pinterest Users) use Pinterest to plan or make a purchase, which is undeniably a very high number compared to purchases that come from Facebook and Twitter. Without understanding these numbers and without exactly knowing how many people you are engaging with via Pinterest- you’ll definitely get the chance to enjoy the kind of success you’re hoping for.
Here are some impressive stats about Pinterest that will surely perk up your ears:
- 100,000,000+ regular users are already on Pinterest.
- Pinterest is mostly known for female user base, it’s important to know that 85% of Pinterest users are Female.
- The international growth on Pinterest was close to 135% in 2015.
- Around 75% of Pinterest users have made a purchase on the platform or because of the platform.
Note: Here are some more critical stats about Pinterest to improve your marketing and advertising strategies.
So, why so much love for Pinterest?
Well, when you dig deep, you will find there are mostly two kinds of people who are using Pinterest for different reasons.
First comes the regular population who loves wandering over this social media platform because:
- It is fun and they like to visually entertain their mind.
- They like planning things. Think of those brides to be. They keep on searching for the latest fashion trends and keep track of them.
- They find it very helpful when it comes to how to’s. Pinterest is a great place which is bombarded with how to’s and crafts. Therefore, it’s so easy for those who love crafting and DIY things.
Later comes our dear marketers. Every social media platform has a strong foot in marketing and advertising, but Pinterest does it with more panache. So, why do marketers love this platform?
- Of course they need link backs to their websites and clicks from Pinterest users.
- They need to build a strong online presence.
- They get more blog post ideas from Pinterest.
- They get more opportunities to learn about creating visual assets.
Sounds interesting, doesn’t it?
But what if you are not even visible on Pinterest’s search engine?
There are chances that you might not show up in the search bar when people type in something related to you and the reasons can be many.
- Pinterest hasn’t crawled your account yet: Generally Pinterest takes up to 3 days to discover your account.
- Lack of the search queries relevant to your services/products: Undoubtedly, Pinterest has a huge database of searched terms and they pair it up with relevant accounts and boards. But, if people are not searching for the term then Pinterest will consider that particular word not to be important.
- You have a dormant account: If an account has not been posting anything (pinning) recently, it is by default assumed to be stale by Pinterest and it (account) slowly moves down the chart.
So now that you have a better understanding of Pinterest, how do you look to manage your account? Does it seem optimized enough?
A well optimized profile with a good number of posts (or pins) attracts users unlike a boring blank account. Let’s start with some key points on how to set up your profile in order to maximize it’s potential!
How to optimize your business profile:
Register for a business account:
Pinterest offers business profiles for website owners. Make sure to create a business profile if you are serious about getting traffic from Pinterest. Do it here. With an official business account you are making it clear that you mean genuine business and will be given the access to analytics support plus you can make use of Rich Pins.
Get an appropriate business name:
Keep in mind that your username is what represents your business in front of more than 100 million people. So be very wise and keep it really simple so that people can easily find your business.
Add keywords to your description:
Make your Pinterest business account a place where when people DO land on your page they can immediately know what your board is about, and if it matches to their interests or not through your description.
Connect your other social media accounts:
Make sure to connect your Facebook and Twitter accounts!
Note: You will need a fresh Facebook and Twitter account for every Pinterest account you create. (No spamming ;))
Optimize your boards:
Make sure you have around 10-20 boards in your Pinterest account, each covering a specific sub niche of your business. Also make sure that every board should have around 15-20 pins to start.
- Categorize your boards and add proper titles to each board.
- Write proper board descriptions with well researched keywords to improve your visibility in search engines.
- Your board description must be natural and non-repetitive.
- Add a ‘pin it’ button to each image on your site. Learn to do it here. Such pins are suited for informational sites or blogs.
- Board cover images can be changed as well. If you don’t have it yet, add one.
Throughout the entire article there is much talk about adding keywords in titles and descriptions, but how can one find the right keywords for his content? Hold on, here are some quick hacks for you.
- Google search: www.pinterest.com “keyword” – use this formula to see the performance of specific keywords on Pinterest. You’ll have a big list of the most popular pins according to their search rankings against that particular keyword.
- Check your Pinterest analytics to see which pins are sending the highest referrals to your site. Check the keywords attached to these pins and go with what is most popular.
- Spend some time on your own, make some Pinterest searches and see what suggestions it gives back to you.
The Secret Is in the Images: Optimize your Images!
As we know, Pinterest is all about images. It becomes very important to make sure that our image doesn’t get lost in the sea of images.
Fact: 3472 Images are pinned per minute on Pinterest! [Source]
- Image size matters a lot and helps your pin standout in the crowd. Here is a very nice Pinterest board which will give you an idea of different image sizes you can use. I will recommend you test each of them and see which one works best for you. Let me know in the comments!
- Make sure to rename the image as your target keyphrase.
- Try different variations like adding borders, making corners rounded or keeping it minimal.
- Play with colors. According to an article by Amy Gesenhues at marketingland, Reddish-Orange images get twice the number of repins than blue images. Read it here
- Once uploaded, you must edit the image to add the link to it. I find it weird, but Pinterest doesn’t allow URL to be added at the time of uploading or pinning which means you have to edit the image to add the URL. Pinterest, are you listening?!
- Always add relevant descriptions, but make sure it’s not too long. Folks at Pinterest hate long descriptions.
- Running short on images? You can check out these website for free pictures.
Try Your hands at Rich Pins!
As stated earlier Pinterest Rich pins are the most important benefit of having a business Pinterest account. But what exactly are these “Rich Pins”?
In very simple terms, they are the enhanced version of usual Pinterest pins. These super pins show more information than usual pins making them more powerful from a business point of view. These pins have your website name and icon underneath the pin image, which easily directs your audience to the pin’s source i.e. YOU!
Different type of Pinterest Rich Pins!
Pinterest classifies these Rich Pins into 5 different categories and they are:
- Recipe Rich Pins:
These pins enhance the presence of a recipe pin by including some extra information. Below the vertical image of your tasty dish it will record the complete list of ingredients, cook time and number of serving. They also tell you whether a dish is vegetarian or not. See the example below:
- Article Rich Pins
Just like the recipe pins these pins add up some extra spice about an article such as the headline, title, the source link and even the author detail as well.
- Product Rich Pins:
These pins let you display the price, the availability status and a brief description about the product along with the pins from your website.
- Place Rich Pins:
With the place pins you can highlight the information about a place such as its presence on a map, its address and phone number. Travel brands or travel enthusiasts mostly take advantage of such enhanced version of pins.
- Movie Rich Pins:
These pins help you list the movie details such as their release date, their starcast and ratings. Netflix has already mastered this feature to promote their latest releases.
So these Rich Pins are way better than the usual ones, as you just read each of their benefits above. But there are few other benefits as well:
- Automatic updates: whenever you change something on your website regarding a product, for example a change in the price or addition of some extra ingredients to your favorite recipe, it automatically gets updated to your Rich Pin. Amazing isn’t it?
- Free price notification: One of the greatest features of Pinterest Rich Pins. With this feature, people who pinned your product will get an automated email if the product price dropped down by 10% and this is all for free.
- Boost in Traffic: As these Rich Pins include additional information like product price and product availability, they really are a traffic booster for businesses. There is a massive increase of 70% in traffic from Pinterest after implementing these Rich Pins.
How do I set up these Rich Pins on Pinterest?
Well No worries it will just take 3 steps to set up Rich Pins if you own a WordPress Blog.
Step #1: Install the YOAST SEO plugin!
YOAST plugin is your SEO knight in shining armour, even if you know nothing about SEO. It not only optimizes your blog posts, but also helps you set up your Rich Pins successfully. Here’s how you set it up:
- Activate your Yoast plugin and click on the “Social” tab in the setting area.
- Click on the Facebook tab and enable “Add open graph meta data”.
Step #2: Visit the “Rich Pin Validator” to validate your pins!
For this you need to go to the Pinterest’s Rich Pin Validator and add a link to any post that has metadata on your site where it says “Enter a Valid URL”.
Step #3: Apply and Wait!
Click on “Apply now” to have your pins validated (see this example). After this you need to wait for some time to get the confirmation link from Pinterest.
That’s it you are done with your Pinterest Rich Pins.
Now let’s explore other ways to get more traffic to your website via Pinterest.
There are some boards on Pinterest which are known as contributor boards or group boards. These are boards where anyone can add their pin. Finding a group board can be overwhelming as one needs to search the relevant boards and then check them one by one. Here are a few examples:
- Create a couple of your own group boards and invite people to them. Those who get on your board will also have the permission to invite others. This creates a snowball effect!
- Make sure to comment on other relevant pins, you will see that almost half of them will follow you immediately!
- Test with pin time. I have observed that best times to pin are betweem 10 AM to 12 PM (especially if you are targeting females). However, you should test out various times and see what works best for your niche.
Pinterest Promoted Pins
Promoted Pins: Pinterest’s answer to advertising is still a new concept for most of the businesses. These pins are just like your other regular pins but you need to pay to have them seen by more people. But to make use of these promoted pins you must have a US, CA or UK based business account. Surely not good news for those 8.19 million users of India.
Pinterest has a huge user base and they regularly save their favorite pins including adverts to their boards. In such scenarios, these Promoted Pins get lots of impressions and engagements as they get resurfaced time to time on your profile. Even the stats says that advertisers who use Pinterest Ads Manager receive 20% more free clicks in the month after implementing these Promoted Pins.
So what are you waiting for? Start creating your own ad campaigns by setting up the Pinterest Ads Manager that you can have only after converting your personal account into a Pinterest business account.
How to create your first Promoted Pin?
Once you have your own business account, you’ll be able to initiate your own ad campaign. Campaigns are like boards on Pinterest that organize your promoted pins. To set up your first campaign go through these steps quickly:
Step 1: Navigate to your ads manager page and click on the plus sign (+) on the top right of the page.
Step 2: Click on ‘Create Ad’ and choose your own campaign goal out of the three options available on the screen.
Step 3: After choosing your goal fill out some general information asked in the form like the name of your campaign, your budget for the campaign and the duration of your campaign.
Step 4: The next step involves the selection of a pin that you would like to promote.
Step 5: After picking up the most suitable pin for your campaign, you’ll need to fill a few more details like:
- The name of your promoted pin
- The destination URL where you want to redirect your visitors after clicking on your promoted pin.
Step 6: After filling out these details you are asked to share some relevant interests and keywords to use to target an audience.
Step 7: Lastly you need to submit a few more details like:
- Location: For now you can select US and Canada only.
- Language: Defaults refers to all language and you can select your specific language as well.
- Device: specify whether you would like to target all devices or specifically mobile, web, iPhone or any other device.
- Gender: Specify your targeted gender. It can be females or males or both.
Once all these steps are done, the final step is to set up your billing information and then your promoted pins are good to go.
- Don’t post your own pins all the time. Spread some love to others too!
- Be relevant. Don’t start pinning hot girl pics just to grab attention. Believe me, IT SUCKS!
- Don’t SPAM, you will be reported and this might also result in a ban!
- Always follow relevant pinner. Most of the times they will follow you back.
- Created an infographic? Pin it! Created an Ebook? Take a cover shot and pin it, take some stats and create an image using Canva and pin it. (B2B guys take a note!)
- Always pin the image to multiple boards but don’t do it all at once.
- You can also rank your pin or Pinterest board in Google SERP for low competition. Just make sure the pin is optimized for your keyword. Then create some good quality links, grab a beer and see a sudden surge of traffic from Pinterest with minimal effort.
Tools to make your life easier!
- Canva creates images the easiest way
- Pinstamatic to create quick quotes for pinterest
- Pinterest chrome extension
Lastly, for marketers it is really essential to measure and analyze the efforts you spend on Pinterest. So if you are also struggling to evaluate your Pinterest efforts, make use of the new Pinterest analytics tool to get access to a variety of data including three main categories: your Pinterest profile, your audience and your activity from your website. Just click on each category and explore how your Pinterest efforts are paying off.
So what do you think? Have you started using Pinterest? What kind of plans do you have in mind to promote yourself on Pinterest? What has been your experience so far? Are you on the waiting list or are you already enjoying the desired results and of course, what advice do you have for others trying out their luck on this giant platform? Please share your thoughts in the comments below.