In the world of content marketing, there are dozens of tools, including video marketing tools, that you can use to make your efforts more fruitful and efficient. From custom infographics and memes to a myriad of online analytics tools, the options are nearly endless.
But did you know that video is one of the most useful tools available to content marketers?
According to HubSpot, customers who view a company’s video content are 1.81 times as likely to make a purchase than those who don’t.
In light of this, it’s clear that using video in your content distribution efforts is an efficient and effective way to draw traffic.
Luckily, there are a countless great video marketing tools available to you. Here are five of our favorites:
Five Quality Video Marketing Tools for Marketers
Gone are the days when you had to be a design expert to create beautiful, professional videos. Today, these simple video marketing tools do most of the work for you.
Showbox is a tool that’s designed to allow content marketers to create professional video content. Based in the cloud, Showbox makes it easy for marketers to create beautiful, scalable videos that are ideal for all forms of marketing.
Perfect for beginners, Showbox offers a complete selection of video formats that act as blueprints for the entire video production process. These blueprints range from countdown style videos to AirBnb rental videos.
Additionally, Showbox offers a wide selection of graphics packages that allow even amateurs without a design staff to create professional videos. To make video creation even easier, Showbox offers free, licensed content banks from sources like Shutterstock and Getty.
Finally, people who use Showbox can conduct their own audio mixing and voice overs and import content from various platforms, such as Instagram and Facebook.
Animaker is designed specifically to allow content marketers to create explainer videos simply and affordably. To streamline the process,
Animaker offers a bank of upwards of 1,000 pre-animated characters, 2,000 props and a selection of more than 300 background designs.
What’s more, marketers who use the platform can choose from more than 100 sound effects and music tracks.
While some marketers may assume that animated videos will look kitschy or cheap, Animaker offers hand-drawn, professional-level animation that looks beautiful and performs well in all marketing applications.
Ideal for small business owners who don’t want to pay the exorbitant prices quotes by many design studios, Animaker is great for sharing ideas, informing customers, and providing unique value to your audience.
Videohance is intended to stand in for expensive design software and put the power to add effects and corrections to video content.
Developed by Ben Wong, Videohance allows marketers to create real-time video effects in a myriad of video content. Ideal for decreasing the time it takes to process videos, Videohance is the perfect finishing platform for marketers who want to step up their video game.
Videvo is a must-have for marketers who have been struggling to find a quality replacement for cheesy stock photos and bad graphics.
Videvo offers a royalty-free library comprised of upwards of 2,700 HD video clips that are ideal for use in a wide variety of marketing videos.
To keep the selection fresh, Videvo absorbs new video clips on a weekly basis.
Magisto is an app that allows marketers to turn ho-hum movies into something special. Regardless of whether you’re creating an instructional or product display video, Magisto is the perfect tool for pulling out the best parts of video content, using a theme to alter the look and feel and including musical accompaniment.
While this may seem like wizardry, it’s just the result of an advanced artificial intelligence (AI) algorithm that allows the app to offer automatic video editing by analyzing the video, pulling out metadata that indicates he best parts, and then editing them together into a finished film.
Marketers who want to use the app can look forward to three steps: First, the user picks a video; second, the user adds a soundtrack; finally, the user adds a title and shares the video accordingly.
Ideal for marketers who don’t want to waste time and energy on video editing, Magisto is the one-stop shop for beautiful video content.
The Importance of Video Content
As of July 2015, people who used the app called Periscope were consuming 40 years’ worth of video content on a daily basis.
By the end of that same year, the number of daily video views on Facebook alone had jumped to 8 billion.
It’s clear that the importance of video content is growing and that marketers who want to be on the cutting edge of content need to develop a video strategy.
Luckily, this is easier than it’s ever been before.
While video editing used to be difficult, time-consuming and expensive, these five video marketing tools make it simple and enjoyable to create beautiful marketing videos for a myriad of purposes.
Regardless of whether you’re creating instructional videos or promotional videos, you’re virtually guaranteed professional results with these intuitive platforms.
Get More Value From Your Links, Join Start A Fire Today
At Start A Fire, we are here to help users get value from the links they share. We offer badges that go alongside user content and unique recommendation systems that ensure the content that goes viral is brand-worthy.
See how adding a branded badge to the content you share creates a trustworthy, reputable image for your company today.
Sign up for Start A Fire now and see how we can help.