Hilary Kay is the Marketing Director at Wibbitz, an automated text-to-video creation platform for publishers. She received her B.A. in both Communications and Global & International studies, and currently writes for the Wibbitz blog. Hilary enjoys watching movies, shows, food, as well as some yoga to balance it all out. Get to know her better and how she works in this following interview.
What does your daily routine consist of?
I check my email, Slack, Wibbitz’s social accounts, and industry related articles on my walk to the subway (I can pretty much get there with my eyes closed I’ve done it so many times!). Before bed I read a few articles I’m personally interested in, check social media to see what friends and family are up to, and look into upcoming NYC happenings I might want to attend.
What’s your favorite blog?
What’s your favorite book? And if you’re reading a book now, what is it?
What are your top 3 work tools/apps that you can’t live without?
What’s the hardest challenge you’ve faced being the Marketing Director at Wibbitz?
As a B2B marketer with a somewhat narrow target audience, getting our content in front of the right people on a large scale can be challenging. But finding new ways to do so also keeps things interesting.
What are some things you do to save time?
Automated tools in platforms like HubSpot are a huge help. I also try to step back and analyze our marketing workflows to cut out unnecessary steps or processes.
Who inspires/motivates you?
Do you listen to music when working? If yes, what do you listen to?
I can’t when I’m writing (which is often), unless it’s instrumental. The XX, James Blake, Ratatat, and sometimes a little Drake or Beyonce.
What’s your favorite advice you’ve ever received? And what’s one advice you can give?
Can I answer both with a quote from Arianna Huffington? “Life is a dance between making it happen and letting it happen.”
I’m more of a ‘making it happen’ type of person, so sometimes I need to be reminded that ‘letting it happen’ is important too.
What’s your favorite and least favorite thing about being a content marketer?
Favorite: Writing and helping to create and share our brand’s story.
Least favorite: Setting up processes like automated emails or content download logistics.
Do you believe in one rule you try to stick to?
Can you share one hack that might help out other content marketing managers?
What do you do when you are feeling stressed out or overwhelmed from work? How do you handle it?
I take a walk outside and call my sister or a friend to chat about something other than work.
Could you briefly describe what your content marketing strategy is?
We aim to position ourselves as thought leaders within the media and tech industry, generate inbound sales qualified leads, and serve as a knowledge resource for our partners.
If you use Start A Fire, how has it helped with your strategy?
Start A Fire helps expand the reach of our blog content and puts it in front of an engaged audience with very minimal effort. There are also new tools we’re planning to explore for ad retargeting on Facebook.
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